Do The Work® Real Estate Coaching

Tailor made training for growing agents

Do The Work Real Estate Agent Training Programs, we offer tailored support to real estate agents at every career level, providing an environment for real estate mastery and collaboration. For Team Leaders and Top 1% Producers, the DTW Inner Circle is your go-to, focusing on establishing and refining systems, processes, and team infrastructure to maximize growth and profitability. If you're an agent producing between $5 to $10 million in sales, the DTW Council is designed for you, emphasizing the incorporation of predictable lead sources, organization, and key hiring strategies to ensure business efficiency. For new agents or those producing less than $5 million in sales, the DTW Real Estate Edition provides the foundation of real estate principles, helping to instill confidence and certainty in the industry while concentrating on marketing, conversion, and consistent growth. With live and online small group coaching sessions and extensive training in social media marketing, follow-up, and conversion, our programs are here to drive your growth, help you identify success patterns, and establish a solid foundation for a thriving career in real estate.

Current Reality:

Sales have plummeted 40% in Maricopa County. With over 49,000 active licensees and only 5,000 homes sales per month where does that leave you? 

Your decisions during the next few months will determine the speed and power you access to your desired results. How will you overcome lower demand, higher interest rates, and overall unaffordability? The economic landscape is all in question. You can not do this alone. Invest in your greatest asset… your business. 

Current Reality:

 DO THE WORK COUNCIL IS THE GATEWAY TO THRIVE DURING AN ECONOMIC DOWNTURN. 

Sales have plummeted 40% in Maricopa County. With over 49,000 active licensees and only 5,000 homes sales per month where does that leave you? 

Your decisions during the next few months will determine the speed and power you access to your desired results. How will you overcome lower demand, higher interest rates, and overall unaffordability? The economic landscape is all in question. You can not do this alone. Invest in your greatest asset… your business. 

Real Estate Evolution:

2023: Year of Transition

  • Mass Exodus of Professionals.
  • Corporate Powerhouses like Zillow & Redfin joining forces and dominating.
  • Economic challenges causing buyer hesitancy.

2024: Dawn of Transformation

  • Prioritizing relationships over one-off transactions.
  • Systematic Marketing Era.
  • Huge benefits for those prepared.
  • ​Rise of adaptive, competitive agents.

Real Estate Evolution:

2023: Year of Transition

  • Mass Exodus of Professionals.
  • Corporate Powerhouses like Zillow & Redfin joining forces and dominating.
  • Economic challenges causing buyer hesitancy.

2024: Dawn of Transformation

  • Prioritizing relationships over one-off transactions.
  • Systematic Marketing Era.
  • Huge benefits for those prepared.
  • ​Rise of adaptive, competitive agents.

Deconstructing the Real Estate Agent's Money Problem:

1. Business Problem:

You're operating more like it's a casual hobby or hustle, not a legitimate business. This lack of professional approach was caused by:

2. Sales Problem:

With your casual approach, closings become scarce, creating unpredictable sales. This unpredictability is symptomatic of a deeper cause of a:

3. Systems Problem:

Without methodical processes, your operations are neither systematic nor predictable. This chaos is inevitably caused by:

4. Prospects Problem:

In the absence of a well-organized system, you fail to amass enough qualified prospects. The scarcity of prospects stems from:

5. Follow-Up Process Problem:

Even if you get a nibble of interest, the leads aren't pursued effectively. Not having enough people to follow up with equates from a :

6. Leads Problem:

The funnel begins to dry up; you're not getting enough initial inquiries or potential clients. This predicament can be traced back to:

7. Marketing Problem:

A lapse in effective promotional and outreach efforts means fewer leads come your way. And when marketing efforts aren’t consistent, its caused by a:

8. Confidence Problem:

As results become sporadic, doubt creeps in, weakening your resolve and effectiveness. This shaky confidence is impacted by your…

9. Consistency Problem:

You're not regularly taking actions that yield results. And without consistent and deliberate effort, is caused by a:

10. Self-Responsibility Problem:

You start avoiding accountability for the outcomes and state of your business. This avoidance comes from an:

11. Attitude Problem:

A negative mindset begins to govern your actions and expectations. This problematic attitude feeds steps from a false perception of how things should be, meaning the core of your problems is the: 

12. Entitlement Problem:

You harbor a belief that the mere act of putting in effort, without addressing the underlying issues, should miraculously solve your perceived money problem.

OBJECTIVES OF DTW® COACHING INCLUDE:

 Obtain tangible results from the systems, processes, and decisions you will make during our time together. This includes increase in your profits, units sold, team infrastructure, brand awareness, etc. 
 The expectations are to grow your production through the end of the year and to establish a strong foundation for 2023 for a minimum increase of $5,000,000 in sales volume.  
 Set clear outcomes for production
 Identify patterns and behaviors that cause you to sabotage the growth of your business.
 Set up systems and processes to help elevate the profitability of your business. 
  Get empowered by the following tools, systems and processes as developed by Do The Work®.

Welcome to the Do The Work Real Estate Agent Training Programs.

Whether you're a team leader, a top producer, or a new agent in the industry, we have a specialized program designed just for you.

Designed for new agents and those agents generating less than $5 million in sales. 
This foundational program is your gateway to confidence and certainty in the real estate industry. With a strong emphasis on marketing, sales, and conversion, the goal is to instill consistency in your business practices by focusing on marketing tasks as outlined in the 12 Week Target Book. 
Created for agents who are generating between $5 - $10 million in sales.
The program is dedicated to helping you incorporate predictable lead sources and introducing organization into your business practices. Learn how to make key hires, like showing agents and administrative support to your organization.
Exclusively for Real Estate Team Leaders and the Top 1% Producers.
This elite program is focused on establishing efficient systems, processes, and infrastructure for growth and profitability within your teams. It provides clear insights into the pivotal role of a Team Leader and offers actionable strategies for effective leadership and execution.

Each program is structured with a focus on the four pivotal pillars of success: Marketing, Sales, Systems, and Leadership. Engage in small and large group coaching sessions, available both live and online, and access extensive training modules, covering social media marketing, follow-up strategies, and conversion techniques. 

Led by Do The Work Trainers 

Isaiah Melendez
Director of Business Development

A.Z.Araujo
Founder | Owner

Just the the consistency and changing my mindset. Really did change my mindset instead of focusing on outside noise on what's going on, focus on what I have to do every day. That's gonna keep my business moving and even growing, because I'm doing better than last year on a down market.

-Juan Ayala

Council Members Year Over Year Growth

Daniel Sanchez

Juan Ayala

Ozzie Corn

Caroline Kovacs

With the coaching, I got six closed deals already.

-Daniel Sanchez

Real Estate Coaching Overview

Mastering Market Downturn

  • Close More Deals in a declining market
  • Navigate Uncertainty with unshakeable confidence.
  • Capture Market Share. Build an unyielding business.
  • Group Coaching: for crystal-clear clarity & and unwavering accountability.

FOCUS: Time to Amplify
Your Business

  • New Business: Offer consistent purchasing opportunities with relevant info.
  • Higher Commissions: Leverage homeowner segments for sell-buy opportunities.
  • Referral Business: Build strong relationships with past clients. Communicate THROUGH them.

Here is What You Get

  • Access to in-person Target Setting Mastermind
  • Access to Exclusive Production Workshop (In Person or Virtually)
  • Weekly Small Group Coaching Calls
  • Do The Work Council Small Group Accountability
  • Unlimited 1:1 Access to Trainers. (Zoom, Phone, In Person)
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