A.Z. & Associates
vs.
Franchise Brokerages
In the competitive world of real estate, the choice of brokerage can significantly influence your growth, financial freedom, and overall success. Below, we detail the crucial differences between A.Z. & Associates and traditional franchise brokerages, helping you decide where to best align your career.
1.
Training and Leadership
A.Z. & Associates:
- Tailors training to fit who you are, encouraging for you to build your business around your unique strengths and market approach.
- Leadership is rooted in proven success. Founder A.Z. Araujo and coaches offer firsthand insights on building and scaling a profitable business, guiding you from being a solo agent to leading a successful team.
Franchise Brokerages:
- Offers boxed training programs that lacks local market insights and strategies.
- Leadership quality is inconsistent depending on the office; local offices may suffer under weak leadership that cannot offer first hand experience on how to grow a business
1.
Training and Leadership
A.Z. & Associates:
- Tailors training to fit who you are, encouraging for you to build your business around your unique strengths and market approach.
- Leadership comes from proven success, with founder A.Z. Araujo providing firsthand insights from building a business from the ground up.
Franchise Brokerages:
- Often offer boxed training programs that lack customization and fail to address local market specifics or advanced strategies.
- Leadership quality is inconsistent depending on the office; local offices may suffer under weak leadership that cannot offer the mentorship or have first hand experience on how to grow a business
2.
Brand Impact and Personal Marketing
A.Z. & Associates:
- Encourages building your personal brand; your face, your name, and your personality are front and center.
- Provides a flexible framework that adapts to support your individual career goals.
Franchise Brokerages:
- Operate under a rigid brand framework, requiring agents to conform to their “box” of marketing and business models.
- Limited personal branding, forcing agents to fit into a pre-defined corporate identity.
2.
Brand Impact and Personal Marketing
A.Z. & Associates:
- Encourages building your personal brand; your face, your name, and your personality are front and center.
- Provides a flexible framework that adapts to support your individual career aspirations.
Franchise Brokerages:
- Operate under a rigid brand framework, requiring agents to conform to their “box” of marketing and business models.
- Limited branding opportunities, forcing agents to fit into a pre-defined corporate identity which might stifle personal market differentiation.
3.
Social Media Marketing
A.Z. & Associates:
- Quickly adopts new market trends and technologies, particularly in social media, to stay ahead of market trends
- Continues to teach core principles of marketing, conversion, and closing as the market evolves
Franchise Brokerages:
- Can be slow to adapt to new trends of social media marketing, sticking instead to traditional, outdated ways of doing business.
- Resistance to changes can limit your ability to be agile and responsive to market opportunities.
3.
Social Media Marketing
A.Z. & Associates:
- Quickly adopts new market trends and technologies, particularly in social media, to stay ahead of market trends.
- Continues to teach core principles of marketing, conversion, and closing as the market evolves.
Franchise Brokerages:
- Can be slow to adapt to new trends of social media marketing, sticking instead to traditional, outdated ways of doing business.
- Resistance to changes can limit your ability to be agile and responsive to market opportunities.
4.
Commission Structures
A.Z. & Associates:
- Transparent commission structures
- No hidden fees that surface after closing deals—what you see is what you get.
Franchise Brokerages:
- Higher commission splits and various hidden fees such as franchise fees, desk fees, monthly fees, and others that eat into profits.
- Leaving the franchise can trigger even higher fees or penalties, further complicating financial planning.
5.
Local Leadership and Professional Growth
A.Z. & Associates:
- Invests heavily in local leadership, providing coaching, training, and systems designed to help you expand your business.
- Hosts regular in-person meetings like quarterly planning meetings and weekly trainings to recalibrate and unite the team.
Franchise Brokerages:
- Prioritizes national conventions and seminars over local on sight agent training and development.
- Relies too heavily on generic corporate video training and webinar calls to connect with agents.
4.
Commission Structures
A.Z. & Associates:
- Transparent commission structures.
- No hidden fees that surface after closing deals—what you see is what you get.
Franchise Brokerages:
- Higher commission splits and various hidden fees such as franchise fees, desk fees, monthly fees, and others that eat into profits.
- Leaving the franchise can trigger even higher fees or penalties, further complicating financial planning.
5.
Community Engagement and Professional Growth
A.Z. & Associates:
- Prioritizes local community involvement and real team-building over national branding.
- Hosts regular in-person meetings like quarterly planning meetings and weekly trainings to recalibrate and unite the team.
Franchise Brokerages:
- May prioritize national conventions and seminars over local on sight agent training and development
-
Relies to heavily on corporate video training and Zoom calls to connect with agents.
Build A Real Business
Choosing the right brokerage is a pivotal decision in your real estate career. At A.Z. & Associates, we believe in empowering our agents with the tools, training, and support they need to succeed on their terms. Our focus is on building profitable businesses through skill development, not expanding downlines or dangling carrots.
Ready to Build a Business That Lasts?
