WELCOME TO THE WORLD OF

WELCOME TO THE WORLD OF

DO THE WORK® is more than coaching—it’s a lifestyle for those committed to discipline and excellence. With the Do The Work® App, we train athletes through world-class fitness programs, empower professionals to scale their businesses, and guide participants to breakthroughs with our Evolution Events. The DTW® podcast delivers weekly insights on power, purpose, and profits, helping you achieve personal and professional excellence. DO THE WORK® is a movement that has inspired thousands to reach new heights.

DO THE WORK® is the brand that represents a disciplined way of life.

DO THE WORK® is more than coaching—it’s a lifestyle for those committed to discipline and excellence. With the Do The Work® App, we train athletes through world-class fitness programs, empower professionals to scale their businesses, and guide participants to breakthroughs with our Evolution Events. The DTW® podcast delivers weekly insights on power, purpose, and profits, helping you achieve personal and professional excellence. DO THE WORK® is a movement that has inspired thousands to reach new heights.

DO THE WORK® is the brand that represents a disciplined way of life.

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UPCOMING EVENTS

We are a proud and powerful collective dedicated to pushing our limits and living a life on purpose. We fiercely protect the integrity and values of the Do The Work brand. Through our trademarks and programs, we safeguard the community and services we've developed over the last decade against any misuse or imitation.

Thousands of clients nationwide live the Do The Work lifestyle, proving that dedication and hard work lead to incredible transformations. Our diverse community includes those seeking to regain control through our fitness challenges and DTW App, to reclaiming power through breakthrough courses, coaching programs, and consulting services.

Whether you're a 9-5 employee, business owner, or professional, we have a program for you. In real estate? Join the 250+ professionals at A.Z. & Associates—a powerhouse in Arizona dedicated to your success. 

Join our community and experience the impact of true commitment and leadership.

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A.Z. & ASSOCIATES

REAL ESTATE AGENCY

“DO THE WORK". This philosophy is integral to our training and environment at A.Z. & Associates, setting you on a path to “Build Something greater than just your next commission check”. An environment influences the way you think, believe, and live. We provide the support and resources necessary for you to develop and expand your business into a multimillion-dollar operation. 

Although we are one of Arizona's largest brokerages with over 300 agents, our mission isn't about housing the largest number of agents but achieving the highest amount of sales per agent. This commitment is evident in our focus on agent development, offering comprehensive training through the 4 quadrants of business, Marketing | Sales | Systems | Leadership and embedding the “Do The Work” principles into our approach.

NoT Just A Catch Phrase

The "Do The Work" philosophy is a comprehensive lifestyle approach, developed by A.Z. Araujo & Carla Araujo, which serves as the foundation for all their efforts. This transformative concept emerged during a period of personal and professional challenges, including relationship issues, financial difficulties, and business struggles. They discovered that the solution to overcoming these obstacles lay within themselves. By embarking on individual journeys of self-improvement, they developed a systematic approach to enhance purpose and profits, known as The Prime 3 Principles.

PRIME 3 Principles

The Prime 3 Deposits are fundamental elements for achieving balance and success personally and professionally:

Power: Focuses on health and fitness to improve physical and mental well-being.
Purpose: Centers on self-development to improve character and self-awareness.
Profits: Emphasizes business development through marketing, sales, systems, and leadership.

Do The Work Challenge

FITNESS CHALLENGE

The "Do The Work Challenge," spearheaded by Carla Araujo, has touched the lives of thousands nationwide. This transformative fitness challenge, designed for busy entrepreneurs, small business owners, and executives, adheres to the belief that doing the right thing will always yield the right results. With over 1,000 participants across the country, the DTW Challenge has set the industry standard, delivering astonishing results. 

DTW REAL ESTATE EDITION

REAL ESATE AGENT COACHING

Do The Work Real Estate Agent Training Programs offer specialized support for agents at all levels, facilitating mastery and collaboration in real estate. From the DTW Inner Circle for Top Producers and Team Leaders to the DTW Council for mid-level agents and the DTW Real Estate Edition for newcomers, each program is meticulously crafted to address specific needs, ensuring growth, efficiency, and a strong foundation in real estate principles, marketing, and conversion strategies.

Big Money Brokerage

BROKERAGE OWNER TRAINING

The Big Money Brokerage 2-Day Experience is an intensive, hands-on training session led personally by A.Z. Araujo, founder of A.Z. & Associates. Participants spend two immersive days at a 10,000 sq ft facility, deep dive into the strategies and infrastructure that transformed a small three-person venture into one of Arizona’s largest Brokerages. Attendees gain unprecedented behind-the-scenes access to A.Z. & Associates leadership staff, trainers, media team, and more, providing an unparalleled opportunity to observe and understand the inner workings of a successful multi-million dollar brokerage. 

Women's Evolution

BREAKTHROUGH 

The DTW Women's Evolution Event is an empowering experience where participants explore the deep-seated thoughts and past experiences that have been limiting their potential. Under Carla's personal guidance, attendees will journey through self-discovery and empowerment, taking responsibility for their lives, reassessing their relationships and business objectives, and emerging with renewed purpose and clarity. 
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12 Week Targets Journal

THE ULTIMATE ACCOUNTABILITY TOOL

The 12 Week Targets Journal: The Path to Power, Purpose, and Profits is a game-changing daily accountability tool for real estate agents, offering a comprehensive guideline to foster discipline and extreme ownership of actions. Designed to streamline agent activities, from daily tasks to social media prospecting and CRM accountability, the journal has been pivotal in transforming hundreds of non-producers into top producers. 

Kingdom Christ Lectures

FIND YOUR GREATER PURPOSE

Founded in 2021, Carla offers weekly lectures designed to guide individuals through the challenging facets of life and business with faith as their cornerstone. Carla, envisioning a pathway to a greater life purpose, established these lectures to assist individuals in navigating through the intricacies and complexities of life personally and professionally. 

Do The Work® Podcast

Mindset Mastery

Welcome to the "Do The Work | Mindset Mastery" podcast. Hosted by A.Z. Araujo, this podcast is as real as it gets, revealing the raw truths behind the journey to success. A.Z. does not hold back, sharing personal stories of tragedy, failure, and pain that paved the way for his transformation into a thriving entrepreneur. If you're ready to hear about the gritty path to business success and personal growth, this podcast will provide you with invaluable insights and inspiration. Tune in for a powerful exploration of mindset and mastery, straight from someone who’s lived through it firsthand.
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Do The Work® Podcast

Love & Business

Welcome to the “Do The Work Love and Business Podcast,” where the dynamics of marriage collide with the challenges of running a family business. A.Z. and Carla Araujo dive into real, raw dialogue, unpacking the lessons, setbacks, and victories from their two decades of marriage and partnership. They don’t hold back, providing deep insights into their 20-year journey, offering unique perspectives on love, life, and work. If you're seeking unfiltered content that speaks to entrepreneurship and committed relationships, this podcast delivers engaging narratives and valuable life lessons. Tune in for a dose of reality, inspiration, and insights from those who’ve truly experienced it all.
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Do The Work App

STRUCTURED & RESULTS DRIVEN APP

The "Do The Work" App is your personalized gateway to your fitness goals. With daily workout plans customized just for you, it's like having Coach Carla by your side every step of the way. Each morning, Coach delivers to you a comprehensive exercise routine, complete with instructional videos, the amount of sets, reps, and even how long to rest between sets. The Do The Work app allows you to track nutrition and your progress photos. It's more than just an app; it's a tool to visually chart your body's transformation and stay motivated on your fitness journey. Dive into a structured, interactive, and results-driven fitness experience with the "Do The Work" App.

Carla Araujo

I’m Carla Araujo, an IFBB Figure Pro, and the President of A.Z. & Associates, not to mention a complete fitness fanatic. From the inception of A.Z. & Associates, it was important for me to cultivate an environment that both A.Z. and I could take pride in—a space that mirrored our core values and beliefs.

As the Co-Founder of Do The Work Coaching, our foundation is built on what we’ve coined the “Prime 3 Deposits.” This effective concept is deliberate about creating leverage, by focusing on three key areas of life on a daily basis: health, self-development, and business, better known as Power, Purpose, and Profit deposits. 

My journey began with teaching and guiding clients towards their fitness goals, and in 2013, I launched my first workout journal. Since then, the program has expanded and evolved, positively impacting thousands through various fitness challenges and the Do The Work App. Throughout this process, I've witnessed the transformative power of physically challenging your body; it doesn't just break down mental and emotional barriers but also significant breakthroughs in my clients’ lives—be it in marriage, business, or their overall sense of purpose.

These transformations laid the groundwork for the inception of the Do The Work Women’s Events in 2018 and Kingdom Christ Lectures in 2021. This empowering programs have not only been a catalyst for the growth of numerous  entrepreneurs nationwide but also a source of inspiration, helping them carve their niches in their respective fields.

Carla Araujo

I’m Carla Araujo, an IFBB Figure Pro, and the President of A.Z. & Associates, not to mention a complete fitness fanatic. From the inception of A.Z. & Associates, it was important for me to cultivate an environment that both A.Z. and I could take pride in—a space that mirrored our core values and beliefs.

As the Co-Founder of Do The Work Coaching, our foundation is built on what we’ve coined the “Prime 3 Deposits.” This effective concept is deliberate about creating leverage, by focusing on three key areas of life on a daily basis: health, self-development, and business, better known as Power, Purpose, and Profit deposits. 

My journey began with teaching and guiding clients towards their fitness goals, and in 2013, I launched my first workout journal. Since then, the program has expanded and evolved, positively impacting thousands through various fitness challenges and the Do The Work App. Throughout this process, I've witnessed the transformative power of physically challenging your body; it doesn't just break down mental and emotional barriers but also significant breakthroughs in my clients’ lives—be it in marriage, business, or their overall sense of purpose.

These transformations laid the groundwork for the inception of the Do The Work Women’s Events in 2018 and Kingdom Christ Lectures in 2021. This empowering programs have not only been a catalyst for the growth of numerous entrepreneurs nationwide but also a source of inspiration, helping them carve their niches in their respective fields.

A.Z. Araujo

In a day and age of influencers and “how many followers” one has… I’ll be the first to admit, that’s not who I am. 

I am a real business owner with a real brick and mortar business that spent years perfecting my craft. 

I am the founder of A.Z. & Associates, creator of Do The Work Coaching & Consulting, Big Money Brokerage and the host of the Do The Work® podcast. 

I’ve personally sold over 3,000 homes in my career and been featured on the cover of Realtor Magazine. I stepped out of real estate sales in 2014. Since then I’ve dedicated my time to growing A.Z. & Associates and stepping into the role of coaching, mentoring, and consulting small business owners, real estate agents and brokerage owners throughout the country.

A.Z. & Associates is one of the largest Independent Brokerages in Arizona and the Top 1% of all brokerages in the state. We currently have 300+ licensed agents with 3 locations in the Phoenix Metropolitan Area. A.Z. & Associates has the highest sales/agent ratio when compared to other large brokerages in our market. 

A.Z. Araujo

In a day and age of influencers and “how many followers” one has… I’ll be the first to admit, that’s not who I am. 

I am a real business owner with a real brick and mortar business that spent years perfecting my craft. 

I am the founder of A.Z. & Associates, creator of Do The Work Coaching & Consulting, Big Money Brokerage and the host of the BadAss Agents podcast. 

I’ve personally sold over 3,000 homes in my career and been featured on the cover of Realtor Magazine. I stepped out of real estate sales in 2014. Since then I’ve dedicated my time to growing A.Z. & Associates and stepping into the role of coaching, mentoring, and consulting small business owners, real estate agents and brokerage owners throughout the country.

A.Z. & Associates is one of the largest Independent Brokerages in Arizona and the Top 1% of all brokerages in the state. We currently have 300+ licensed agents with 3 locations in the Phoenix Metropolitan Area. A.Z. & Associates has the highest sales/agent ratio when compared to other large brokerages in our market. 

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